Romo is the polar opposite of LeBron James in this market. James, the NBA star, hawks athletic shoes that retail for up to $180. The prices on Romo gear run form $4 to $30. Walmart is the exclusive home of Romo gear.
Romo did this by design. He remembered being unable to afford "Air Jordan" basketball shoes as a kid because of the high price and wanted to offer an alternative that would appeal to a broad audience. Romo did not attach his name to the brand until being certain the quality was good, too.
"Why can't we get a nice shoe for an affordable price?" Romo said. "Starter has that: high-performance gear at an affordable price.
"When I was a kid, I couldn't afford "Air Jordans." Most kids can't. When you can get a quality shoe, that's a great thing. I don't feel like I'm giving back, but it's important to know this is good stuff."
j
No comments:
Post a Comment